Business Development Executive - Account Based Marketing
Experience: 3–4 Years
Location: Indore (Work from Office)
Employment Type: Full-Time
About the Role
We are looking for a dynamic and result-oriented Business Development Executive with hands-on experience in Account-Based Marketing (ABM) to drive outbound sales and generate qualified business opportunities for our technology services. The ideal candidate should be skilled in identifying target accounts, engaging decision-makers, and converting prospects into qualified meetings.
Preferred domain experience: Insurance, Real Estate, EdTech, Logistics or Healthcare.
Key Responsibilities
- Research and identify target accounts, key decision-makers, and business opportunities.
- Execute personalized ABM campaigns through LinkedIn, email, cold calling, and other outbound channels.
- Generate qualified meetings and sales opportunities for the business development team.
- Build and nurture relationships with CXOs and key stakeholders across target industries.
- Coordinate client meetings, discovery calls, demos, and follow-ups with internal and external stakeholders.
- Support and participate in industry events, conferences, webinars, and networking activities to generate business opportunities.
- Collaborate with marketing and technical teams to create account-specific outreach strategies and value propositions.
- Maintain an accurate sales pipeline, CRM records, and activity reports.
- Achieve monthly targets for outreach, meetings, pipeline generation, and qualified opportunities.
Required Skills & Experience
- 3–4 years of experience in Business Development, Lead Generation, or Account-Based Marketing within an IT services company.
- Strong experience in outbound prospecting, account research, and personalized outreach.
- Excellent written and verbal communication, presentation, and negotiation skills.
- Hands-on experience with LinkedIn Sales Navigator, CRM platforms, and sales engagement tools.
- Ability to build relationships with international clients and manage multiple strategic accounts.
- Self-motivated, target-driven, and capable of working independently.
Preferred Qualifications
- Domain experience in Insurance, Real Estate, EdTech, Logistics, E-commerce, or Healthcare.
- Experience selling AI, Data Engineering, Cloud, Custom Software Development, Digital Transformation, or SaaS solutions.
- Exposure to international markets such as the US, Europe, Australia, or the Middle East.
Additional Requirements
- Willingness to work flexible shift timings based on client and business requirements.
- Passion for networking, relationship building, and driving business growth through strategic outreach.
If you are passionate about strategic outbound sales, account-based marketing, and building long-term client relationships, we'd love to hear from you.
